Financial Services Marketing Blog

Designs of the Year exhibition posters

Designs Of The Year: Inspiration for your marketing projects

Posted by Russ Welch on November 9, 2018

A review of the Design Museum’s Designs of the Year exhibition: Inspiration for your marketing projects.

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Legs-in-socks-two-colours-alternate-red-and-yellow-side-stand-on-white-fabric-floor

Why a cheap logo won’t work for your financial brand

Posted by Hayley Dawson on October 29, 2018

Can a cheap logo effectively represent your financial brand or should you be investing in a professional design?

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girl-with-virtual-reality-headset-and-earphones

How extended reality is shaping the future of the financial industry

Posted by Sara Turkes on October 15, 2018

An overview of extended reality, why it is shaping the future and how it can be leveraged within the financial industry.

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birthday-cake-in-the-office-building-relationships

Why blogger outreach has a place in B2B financial marketing

Posted by Hayley Dawson on October 8, 2018

There is a common misconception that blogger outreach is just for B2C companies, but we explain why there is a place for it in B2B financial marketing and how to engage with influencers as part of a wider marketing campaign.

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Corporate-digital-brochure-footfall

Making your corporate brochure digitally measureable

Posted by Bridgette Ellis on September 17, 2018

A corporate brochure can be updated digitally, without having to be reprinted, making it convenient for your customers and allow you to track engagement.

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A-man-benefiting-from-growing-organic-veg

B2B organic social marketing for a financial audience

Posted by Kem Etele on August 20, 2018

Read our latest blog featuring how financial service brands can benefit from organic social marketing and the best social channels to promote your brand.

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Guy-searching-for-financial-website-results-on-laptop-with-telescope

Search intent and your financial services website

Posted by Richard Cowdery on July 30, 2018

User intent is a big part of the search engine ranking process, and will help you shape the content on your financial services website.

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A-girl-is-engaging-with-her-teddy

How to get Financial Advisers to engage with your content

Posted by Louise Stevens on July 16, 2018

Getting Financial Advisers to engage with your content can be tough, in this article we explore some tips to improve engagement.

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A woman–is–overcoming–obstacles of a forest by zip lining through the trees

The importance of creative audits when defining your financial brand’s challenges

Posted by Jessica Sims on July 2, 2018

Question your assumptions and uncover your financial brand’s true obstacles with the use of a creative audit.

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Monzo debit card image

Spot the difference: Observations on the visual identities and website designs of the digital banking sector

Posted by Russ Welch on June 18, 2018

An analysis of the visual characteristics employed by a cross section of digital banking sector brands.

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