Financial Services Marketing Blog


Why segmentation of your database is critical for your financial marketing strategy

Posted by Bridgette Ellis on March 12, 2018

Segmenting your database needn’t be a challenge, rather an opportunity to ensure that your financial marketing has the best possible results.

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What colours should you use for a financial services brand?

Posted by Russ Welch on March 5, 2018

We take a look at colour use in financial sector brands, including the top 50 banks, measured by total assets.

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How to liven up your financial data with infographics

Posted by Sarah Sullivan on February 26, 2018

We look at how infographics can aid the communication of financial data and how the visual piece can generate great brand awareness.

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Does your financial brand speak your language?

Posted by Kem Etele on February 19, 2018

To effectively communicate the values of our financial brand, we must first adopt the right tone of voice that will speak directly to our audience in a way that resonates with them.

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Is there a place for emotive storytelling in financial services?

Posted by Jessica Allen on February 12, 2018

We discuss if there is a place for emotive storytelling in financial services and how it can increase brand engagement by breaking down isolation barriers.

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Why SEO is important for your financial services website

Posted by Richard Cowdery on January 29, 2018

SEO is important and optimisation is the key to putting your business ahead. Here’s five reasons why you should pay attention to your financial website’s SEO.

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Why machine learning will be the next big disruptor in B2B marketing

Posted by Hayley Dawson on January 22, 2018

Discover the opportunities that machine learning provides for B2B marketers and understand why machines are taking over human process in the workplace.

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Why do so many financial companies create a logo and not a brand?

Posted by Louise Stevens on January 15, 2018

In this blog, we look at why so many financial organisations end up with a logo and not a brand and share some tips on what should be included to make a great financial brand.

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Discovering your financial brand’s tone of voice

Posted by Jessica Allen on January 8, 2018

In our latest blog, we share our tips on how a financial company can create a tone of voice that reflects their company’s values and how to combine them with your brand archetype.

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The Top 5 Presentation Tools in Financial Marketing

Posted by Paul Brand on December 28, 2017

We highlight the advantages and disadvantages of the top 5 presentation tools used within financial marketing.

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