Financial Services Marketing Blog

Corporate-digital-brochure-footfall

Making your corporate brochure digitally measureable

Posted by Bridgette Ellis on September 17, 2018

A corporate brochure can be updated digitally, without having to be reprinted, making it convenient for your customers and allow you to track engagement.

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A-man-benefiting-from-growing-organic-veg

B2B organic social marketing for a financial audience

Posted by Kem Etele on August 20, 2018

Read our latest blog featuring how financial service brands can benefit from organic social marketing and the best social channels to promote your brand.

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Guy-searching-for-financial-website-results-on-laptop-with-telescope

Search intent and your financial services website

Posted by Richard Cowdery on July 30, 2018

User intent is a big part of the search engine ranking process, and will help you shape the content on your financial services website.

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A-girl-is-engaging-with-her-teddy

How to get Financial Advisers to engage with your content

Posted by Louise Stevens on July 16, 2018

Getting Financial Advisers to engage with your content can be tough, in this article we explore some tips to improve engagement.

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A woman–is–overcoming–obstacles of a forest by zip lining through the trees

The importance of creative audits when defining your financial brand’s challenges

Posted by Jessica Sims on July 2, 2018

Question your assumptions and uncover your financial brand’s true obstacles with the use of a creative audit.

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Monzo debit card image

Spot the difference: Observations on the visual identities and website designs of the digital banking sector

Posted by Russ Welch on June 18, 2018

An analysis of the visual characteristics employed by a cross section of digital banking sector brands.

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Finding-insight-through-a-telescope

Why your financial agency should always present a rationale alongside their creative idea

Posted by Jessica Sims on June 1, 2018

Discover the importance of supporting financial campaign ideas with strong creative rationales.

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Should financial services websites use off-the-shelf WordPress themes?

Posted by Richard Cowdery on May 7, 2018

Off-the-shelf WordPress themes can offer a quick and cheap way of building a web site, but is it a good idea to use them for your financial services site?

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A-young-couple-applying-paint-to-a-wall-in-a-manner-a-professional-manner

What we learned from Google’s Digital Garage and how it can be applied to your financial marketing

Posted by Sarah Sullivan on April 30, 2018

We take a look at some of the key findings from Google’s Digital Garage, Online Marketing Fundamentals module and how they can help you thrive in the financial marketing digital world.

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Creativity-and-beauty-in-its-simplest-form-a-flower

Why scamps are crucial to the creative financial marketing process

Posted by Jessica Sims on April 23, 2018

We highlight the importance of scamps in financial marketing and the need to value a creative idea in its basic form.

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