Financial Services Marketing Blog

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The benefit of brand characteristics in financial marketing

Posted by Jessica Allen on December 11, 2017

We discuss how financial companies can identify their brand archetypes; enhancing their marketing through trait relatability.

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Financial audience signals and contextual targeting

Posted by Hayley Dawson on December 4, 2017

Audience signals address the pitfalls of static promotion and allows your financial marketing to be more precise through the use of contextual targeting tools.

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How financial brands can influence using social proof

Posted by Kem Etele on November 27, 2017

Social proof can help financial brands influence our behaviour through unconscious suggestions.

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features for IFA websites

Top features for an IFA website

Posted by Richard Cowdery on November 13, 2017

Picking up the Yellow Pages, flicking through the contents and sliding your finger through the thousands of entries, trying to get a sense of which business can help you is long gone for most.

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company pillars in financial branding

Successful financial branding begins with company pillars

Posted by Jessica Allen on November 6, 2017

Dictionary definition of ‘Pillars: a tall vertical structure of stone, wood, or metal, used as a support for a building, or as an ornament or monument’.

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7ps in marketing mix

Are you using all of the 7 P’s in your financial services marketing?

Posted by Bridgette Ellis on October 30, 2017

The marketing mix is well known for the 4 P’s – Product, Price, Place and Promotion. But we shouldn’t forget about the other 3 P’s, that make up the service marketing mix – People, Process and Physical Evidence.

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Video animation

Making the perfect financial services video animation

Posted by Kem Etele on October 23, 2017

As the popularity of video production continues to grow, more and more financial marketers are opting to use video animation as a way to market their services and client success stories.

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The art of creating a flatplan

The art of creating a flatplan… properly

Posted by Heather Brown on October 16, 2017

A flatplan is the most important tool in designing magazines, small books and larger financial documents.

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6 steps to better designs

6-step process to design success

Posted by Sarah Sullivan on October 9, 2017

Establishing a design process is essential to nailing a design first time round. So what does a good design process look like and who is involved to ensure you get the best end result?

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online display banner adverts

The pros and cons of different types of online display banner adverts

Posted by Russ Welch on October 2, 2017

Online display advertising, or more commonly known as display banner adverts, can be a lucrative platform for financial marketers.

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