Financial Services Marketing Blog

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Should financial services websites use off-the-shelf WordPress themes?

Posted by Richard Cowdery on May 7, 2018

Off-the-shelf WordPress themes can offer a quick and cheap way of building a web site, but is it a good idea to use them for your financial services site?

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What we learned from Google’s Digital Garage and how it can be applied to your financial marketing

Posted by Sarah Sullivan on April 30, 2018

We take a look at some of the key findings from Google’s Digital Garage, Online Marketing Fundamentals module and how they can help you thrive in the financial marketing digital world.

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Why scamps are crucial to the creative financial marketing process

Posted by Jessica Allen on April 23, 2018

We highlight the importance of scamps in financial marketing and the need to value a creative idea in its basic form.

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What is the best icon library to use in your financial services PowerPoint presentation?

Posted by Paul Brand on April 16, 2018

Maximise your PowerPoint presentation by creating a library of financial services icons, which will be unique to your presentation and deliver your message.

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How to explain the value of SEO in your financial marketing strategy and prove ROI

Posted by Hayley Dawson on April 9, 2018

Understand how to justify the value of SEO to your boss and how to prove ROI to get the green light on your financial marketing SEO budget.

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8 tips for Private Banks to increase their social engagement

Posted by Louise Stevens on April 2, 2018

Tips for private banks to use to increase social engagement, including which channels to use and the types of content to share on each.

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Alternate layouts: efficient artworking for the financial industry

Posted by Scott West on March 26, 2018

We take a look into how alternate layouts in InDesign help our internal studio work efficiently on the financial industry’s various sizes of literature

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Five reasons why you should include video in your financial marketing strategy

Posted by Chris Monteith on March 19, 2018

The rise of video marketing is evident to everyone consuming content online. We take a look a five of the key reasons as to why you should consider the channel in your financial marketing strategy.

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Why segmentation of your database is critical for your financial marketing strategy

Posted by Bridgette Ellis on March 12, 2018

Segmenting your database needn’t be a challenge, rather an opportunity to ensure that your financial marketing has the best possible results.

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What colours should you use for a financial services brand?

Posted by Russ Welch on March 5, 2018

We take a look at colour use in financial sector brands, including the top 50 banks, measured by total assets.

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