Financial Services Marketing Blog

Creativity-and-beauty-in-its-simplest-form-a-flower

Why scamps are crucial to the creative financial marketing process

Posted by Jessica Sims on April 23, 2018

We highlight the importance of scamps in financial marketing and the need to value a creative idea in its basic form.

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A-library-full-of-choice

What is the best icon library to use in your financial services PowerPoint presentation?

Posted by Paul Brand on April 16, 2018

Maximise your PowerPoint presentation by creating a library of financial services icons, which will be unique to your presentation and deliver your message.

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All-the-same but-alternative-breeds-of-dogs-running-towards-you

Alternate layouts: efficient artworking for the financial industry

Posted by Scott West on March 26, 2018

We take a look into how alternate layouts in InDesign help our internal studio work efficiently on the financial industry’s various sizes of literature

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The art of creating a flatplan

The art of creating a flatplan… properly

Posted by Heather Brown on October 16, 2017

A flatplan is the most important tool in designing magazines, small books and larger financial documents.

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6 steps to better designs

6-step process to design success

Posted by Sarah Sullivan on October 9, 2017

Establishing a design process is essential to nailing a design first time round. So what does a good design process look like and who is involved to ensure you get the best end result?

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Direct Mail

Direct mail to make a comeback in financial marketing

Posted by Louise Stevens on July 3, 2017

For the last 3 years or so I have been reading articles about direct mail (DM) having made a comeback. To be honest, it never went away, just email became a more instant and measurable way of communicating with clients and prospects.

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Can you guess their age?

Posted by Russ Welch on March 17, 2017

Helvetica is 60 years old this year! Take a look through the following type samples and see if you can guess their year of release.

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Using a colour swatch book for artwork

Avoiding the pitfalls of artwork

Posted by Paul Brand on August 15, 2016

So your creative has been signed off. It’s all systems go to get the whole thing out the door and over to the printer. But, wait. Do you know what’s going to happen next?

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financial serivces brochure innovation

Three innovative ways of delivering financial services brochures

Posted by Scott West on August 8, 2016

Brochures are still a big part of how the financial services industry communicates. But the problem is that in a world full of diminishing attention spans, marketers are having to work much harder to make their brochures stand out and do something different.

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Thinking of producing your own financial literature? Here’s why it could be a big mistake

Posted by Chris Monteith on July 11, 2016

In this blog, I’m going to talk you through the four stages of creating a piece of artwork and highlight some of the procedures and skills that an artworker brings to the table.

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