Financial Services Marketing Blog


How extended reality is shaping the future of the financial industry

Posted by Sara Turkes on October 15, 2018

An overview of extended reality, why it is shaping the future and how it can be leveraged within the financial industry.

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Spot the difference: Observations on the visual identities and website designs of the digital banking sector

Posted by Russ Welch on June 18, 2018

An analysis of the visual characteristics employed by a cross section of digital banking sector brands.

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Why your financial agency should always present a rationale alongside their creative idea

Posted by Jessica Sims on June 1, 2018

Discover the importance of supporting financial campaign ideas with strong creative rationales.

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Should financial services websites use off-the-shelf WordPress themes?

Posted by Richard Cowdery on May 7, 2018

Off-the-shelf WordPress themes can offer a quick and cheap way of building a web site, but is it a good idea to use them for your financial services site?

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Why scamps are crucial to the creative financial marketing process

Posted by Jessica Sims on April 23, 2018

We highlight the importance of scamps in financial marketing and the need to value a creative idea in its basic form.

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What is the best icon library to use in your financial services PowerPoint presentation?

Posted by Paul Brand on April 16, 2018

Maximise your PowerPoint presentation by creating a library of financial services icons, which will be unique to your presentation and deliver your message.

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All-the-same but-alternative-breeds-of-dogs-running-towards-you

Alternate layouts: efficient artworking for the financial industry

Posted by Scott West on March 26, 2018

We take a look into how alternate layouts in InDesign help our internal studio work efficiently on the financial industry’s various sizes of literature

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What colours should you use for a financial services brand?

Posted by Russ Welch on March 5, 2018

We take a look at colour use in financial sector brands, including the top 50 banks, measured by total assets.

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How to liven up your financial data with infographics

Posted by Sarah Sullivan on February 26, 2018

We look at how infographics can aid the communication of financial data and how the visual piece can generate great brand awareness.

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Why do so many financial companies create a logo and not a brand?

Posted by Louise Stevens on January 15, 2018

In this blog, we look at why so many financial organisations end up with a logo and not a brand and share some tips on what should be included to make a great financial brand.

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