Financial Services Marketing Blog

Person holding a mobile phone and looking at emails

Email marketing best practices in financial services

Posted by Richard Cowdery on July 22, 2019

There’s little doubt that email marketing works. When you send someone a financial marketing email you already know they’re interested in the service you provide or the product you sell. After all, you can’t send emails to just anyone. They need to opt-in to your mailing list to begin with. So let’s not lose them. Let us continue to engage, inform and keep their custom.

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Email best practices for the financial industry

Email best practices for the financial industry

Posted by Bridgette Ellis on April 1, 2019

Email marketing in the financial industry presents some hurdles and overcoming them is important. Following best practices ensures your emails always deliver.

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Why blogger outreach has a place in B2B financial marketing

Posted by Hayley Dawson on October 8, 2018

There is a common misconception that blogger outreach is just for B2C companies, but we explain why there is a place for it in B2B financial marketing and how to engage with influencers as part of a wider marketing campaign.

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8 tips for Private Banks to increase their social engagement

Posted by Louise Stevens on April 2, 2018

Tips for private banks to use to increase social engagement, including which channels to use and the types of content to share on each.

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Targeting attitude and not age

Posted by Bridgette Ellis on July 31, 2017

Following on from our earlier blog ‘Beware the generational marketing gap in financial services’ we wanted to look at how targeting attitude over age can help financial marketers in a B2C world.

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The opportunity presented by GDPR

Posted by Bridgette Ellis on May 12, 2017

The mention of GDPR may make financial marketers feel a little uneasy, but does GDPR present an opportunity to build a list of highly engaged prospects?

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Email marketing and automation in financial services

Email marketing vs. marketing automation: what’s the difference?

Posted by Hayley Dawson on April 11, 2016

There is a common misconception amongst financial marketers that automated email marketing is the same thing as marketing automation. Because of the similar language used, you’d think we were pedantic by distinguishing the two, but underestimating their significant difference is holding many financial organisations back.

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Financial services email marketing

How does your business send emails? Here’s how to move to the next level

Posted by Richard Cowdery on April 4, 2016

Email entered the scene back in the nineties and life hasn’t been the same since. As the internet has grown, a whole host of companies have developed new and more specialised tools for messaging between friends and co-workers, but the fact remains that email is still an essential tool for internet usage. How would you […]

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integrated marketing

How to achieve a 50% email open rate with an integrated marketing campaign

Posted by Hayley Dawson on February 10, 2016

Growing your marketing channels individually may help you to increase your reach, but is it weakening your results? Integrated marketing campaigns are refreshingly straightforward, creative, and powerful, achieving a 50% email open rate and 25% click through rate in this case study.

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HTML email

Why does my HTML email not look the same for all my recipients?

Posted by Richard Cowdery on July 7, 2015

Have you ever wondered why the HTML email we beautifully design, code and send doesn’t look the same when viewed on the many different email clients?

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