Financial Services Marketing Blog


How to explain the value of SEO in your financial marketing strategy and prove ROI

Posted by Hayley Dawson on April 9, 2018

Understand how to justify the value of SEO to your boss and how to prove ROI to get the green light on your financial marketing SEO budget.

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What colours should you use for a financial services brand?

Posted by Russ Welch on March 5, 2018

We take a look at colour use in financial sector brands, including the top 50 banks, measured by total assets.

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Is there a place for emotive storytelling in financial services?

Posted by Jessica Sims on February 12, 2018

We discuss if there is a place for emotive storytelling in financial services and how it can increase brand engagement by breaking down isolation barriers.

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Why machine learning will be the next big disruptor in B2B marketing

Posted by Hayley Dawson on January 22, 2018

Discover the opportunities that machine learning provides for B2B marketers and understand why machines are taking over human process in the workplace.

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11-brown-books-stacked-on-a-shelf-in-a-library-go-down-in-size-from-left-to-right- with-a-light-on-in-the-background

The benefit of brand characteristics in financial marketing

Posted by Jessica Sims on December 11, 2017

We discuss how financial companies can identify their brand archetypes; enhancing their marketing through trait relatability.

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How financial brands can influence using social proof

Posted by Kem Etele on November 27, 2017

Social proof can help financial brands influence our behaviour through unconscious suggestions.

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company pillars in financial branding

Successful financial branding begins with company pillars

Posted by Jessica Sims on November 6, 2017

Dictionary definition of ‘Pillars: a tall vertical structure of stone, wood, or metal, used as a support for a building, or as an ornament or monument’.

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7ps in marketing mix

Are you using all of the 7 P’s in your financial services marketing?

Posted by Bridgette Ellis on October 30, 2017

The marketing mix is well known for the 4 P’s – Product, Price, Place and Promotion. But we shouldn’t forget about the other 3 P’s, that make up the service marketing mix – People, Process and Physical Evidence.

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Data Signals

Programmatic signals and segmentation

Posted by Hayley Dawson on September 11, 2017

In a previous blog we looked at programmable marketing, how it works and why it offers important possibilities to marketers.

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Prospecting retargeting or programmatic display strategies

Which display strategy is best for your financial marketing: prospecting, retargeting or programmatic?

Posted by Hayley Dawson on September 4, 2017

The extreme proliferation of digital media space now means that it is impossible for media planners and brands to know everywhere they should be advertising.

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