Financial Services Marketing Blog

Direct Mail

Direct mail to make a comeback in financial marketing

Posted by Louise Stevens on July 3, 2017

For the last 3 years or so I have been reading articles about direct mail (DM) having made a comeback. To be honest, it never went away, just email became a more instant and measurable way of communicating with clients and prospects.

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financial services print

Making good print decisions: our guide to a perfect financial services print project

Posted by Chris Monteith on July 23, 2015

Overcoming print decisions can often be mind-boggling. Create a financial services print process that isn’t going to prove impossible or budget-draining.

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dead or alive: printing financial services marketing

Print in financial services marketing: dead or alive?

Posted by Chris Monteith on January 8, 2015

While it’s heyday at the core of the campaign has turned to ashes, print in financial services marketing has risen anew.

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eCM vs DM for financial services: woman with picture of envelope

Which is best? Email vs direct mail for financial services marketing

Posted by Kevin Williams on December 19, 2014

Which is best for financial services marketing: Email or direct mail? Actually, the question is moot. The real question is ‘what’s best for your campaign?’ says Talisman’s Kevin Williams.

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