Financial Services Marketing Blog


What we learned from Google’s Digital Garage and how it can be applied to your financial marketing

Posted by Sarah Sullivan on April 30, 2018

We take a look at some of the key findings from Google’s Digital Garage, Online Marketing Fundamentals module and how they can help you thrive in the financial marketing digital world.

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How to explain the value of SEO in your financial marketing strategy and prove ROI

Posted by Hayley Dawson on April 9, 2018

Understand how to justify the value of SEO to your boss and how to prove ROI to get the green light on your financial marketing SEO budget.

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8 tips for Private Banks to increase their social engagement

Posted by Louise Stevens on April 2, 2018

Tips for private banks to use to increase social engagement, including which channels to use and the types of content to share on each.

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Why segmentation of your database is critical for your financial marketing strategy

Posted by Bridgette Ellis on March 12, 2018

Segmenting your database needn’t be a challenge, rather an opportunity to ensure that your financial marketing has the best possible results.

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Does your financial brand speak your language?

Posted by Kem Etele on February 19, 2018

To effectively communicate the values of our financial brand, we must first adopt the right tone of voice that will speak directly to our audience in a way that resonates with them.

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Why do so many financial companies create a logo and not a brand?

Posted by Louise Stevens on January 15, 2018

In this blog, we look at why so many financial organisations end up with a logo and not a brand and share some tips on what should be included to make a great financial brand.

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Financial audience signals and contextual targeting

Posted by Hayley Dawson on December 4, 2017

Audience signals address the pitfalls of static promotion and allows your financial marketing to be more precise through the use of contextual targeting tools.

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company pillars in financial branding

Successful financial branding begins with company pillars

Posted by Jessica Sims on November 6, 2017

Dictionary definition of ‘Pillars: a tall vertical structure of stone, wood, or metal, used as a support for a building, or as an ornament or monument’.

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7ps in marketing mix

Are you using all of the 7 P’s in your financial services marketing?

Posted by Bridgette Ellis on October 30, 2017

The marketing mix is well known for the 4 P’s – Product, Price, Place and Promotion. But we shouldn’t forget about the other 3 P’s, that make up the service marketing mix – People, Process and Physical Evidence.

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Data Signals

Programmatic signals and segmentation

Posted by Hayley Dawson on September 11, 2017

In a previous blog we looked at programmable marketing, how it works and why it offers important possibilities to marketers.

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