Financial Services Marketing Blog

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How extended reality is shaping the future of the financial industry

Posted by Sara Turkes on October 15, 2018

An overview of extended reality, why it is shaping the future and how it can be leveraged within the financial industry.

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Making your corporate brochure digitally measureable

Posted by Bridgette Ellis on September 17, 2018

A corporate brochure can be updated digitally, without having to be reprinted, making it convenient for your customers and allow you to track engagement.

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Why your financial agency should always present a rationale alongside their creative idea

Posted by Jessica Sims on June 1, 2018

Discover the importance of supporting financial campaign ideas with strong creative rationales.

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Why scamps are crucial to the creative financial marketing process

Posted by Jessica Sims on April 23, 2018

We highlight the importance of scamps in financial marketing and the need to value a creative idea in its basic form.

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What is the best icon library to use in your financial services PowerPoint presentation?

Posted by Paul Brand on April 16, 2018

Maximise your PowerPoint presentation by creating a library of financial services icons, which will be unique to your presentation and deliver your message.

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8 tips for Private Banks to increase their social engagement

Posted by Louise Stevens on April 2, 2018

Tips for private banks to use to increase social engagement, including which channels to use and the types of content to share on each.

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Five reasons why you should include video in your financial marketing strategy

Posted by Chris Monteith on March 19, 2018

The rise of video marketing is evident to everyone consuming content online. We take a look a five of the key reasons as to why you should consider the channel in your financial marketing strategy.

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Why segmentation of your database is critical for your financial marketing strategy

Posted by Bridgette Ellis on March 12, 2018

Segmenting your database needn’t be a challenge, rather an opportunity to ensure that your financial marketing has the best possible results.

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What colours should you use for a financial services brand?

Posted by Russ Welch on March 5, 2018

We take a look at colour use in financial sector brands, including the top 50 banks, measured by total assets.

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How to liven up your financial data with infographics

Posted by Sarah Sullivan on February 26, 2018

We look at how infographics can aid the communication of financial data and how the visual piece can generate great brand awareness.

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