Financial Services Marketing Blog


Making your corporate brochure digitally measureable

Posted by Bridgette Ellis on September 17, 2018

A corporate brochure can be updated digitally, without having to be reprinted, making it convenient for your customers and allow you to track engagement.

Read more

What is the best icon library to use in your financial services PowerPoint presentation?

Posted by Paul Brand on April 16, 2018

Maximise your PowerPoint presentation by creating a library of financial services icons, which will be unique to your presentation and deliver your message.

Read more

Five reasons why you should include video in your financial marketing strategy

Posted by Chris Monteith on March 19, 2018

The rise of video marketing is evident to everyone consuming content online. We take a look a five of the key reasons as to why you should consider the channel in your financial marketing strategy.

Read more

The Top 5 Presentation Tools in Financial Marketing

Posted by Paul Brand on December 28, 2017

We highlight the advantages and disadvantages of the top 5 presentation tools used within financial marketing.

Read more
Video animation

Making the perfect financial services video animation

Posted by Kem Etele on October 23, 2017

As the popularity of video production continues to grow, more and more financial marketers are opting to use video animation as a way to market their services and client success stories.

Read more
building a presentation

Financial presentations that really stand out

Posted by Sarah Sullivan on October 10, 2016

Financial presentations are too often bland and confusing to the reader. We discuss ways to present complex financial information in an engaging way.

Read more

The pitch book challenge

Posted by Louise Stevens on October 3, 2016

We examine three ways financial organisations can shake up and add a little wow factor to the traditional pitch book process.

Read more

Three great financial presentation ideas

Posted by Paul Brand on September 9, 2016

When the time comes to produce a financial presentation, most people automatically fire up PowerPoint without thinking twice. Given that PowerPoint likely came pre-installed on your computer, chances are it’s the presentation software you know best, and that feels easiest. But here at Talisman, we like to offer our clients a range of options for […]

Read more
Keynote or PowerPoint

A quick guide to using PowerPoint and Keynote

Posted by Paul Brand on March 21, 2016

Two products currently lead in the world of presentation software (PowerPoint and Keynote). Most people in traditional office environments know and love PowerPoint while Keynote tends to be the preferred choice of creative professionals and agencies.

Read more
Video players: Three ways to use video in your marketing campaign

4 ways to use video in your marketing campaign

Posted by Simone Sanseverino on March 31, 2015

Video can bring financial services marketing campaigns to life. This article explains how leading brands are using video in their marketing.

Read more