Financial Services Marketing Blog


B2B organic social marketing for a financial audience

Posted by Kem Etele on August 19, 2019

Read our latest blog featuring how financial service brands can benefit from organic social marketing and the best social channels to promote your brand.

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All-the-same but-alternative-breeds-of-dogs-running-towards-you

Alternate layouts: efficient artworking for the financial industry

Posted by Scott West on March 26, 2018

We take a look into how alternate layouts in InDesign help our internal studio work efficiently on the financial industry’s various sizes of literature

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Prospecting retargeting or programmatic display strategies

Which display strategy is best for your financial marketing: prospecting, retargeting or programmatic?

Posted by Hayley Dawson on September 4, 2017

The extreme proliferation of digital media space now means that it is impossible for media planners and brands to know everywhere they should be advertising.

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3 steps to building your B2B business relationships

3 steps to building your B2B business relationships

Posted by Kem Etele on August 21, 2017

B2B relationships are at risk of becoming weakened if not correctly nurtured.

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Targeting attitude and not age

Posted by Bridgette Ellis on July 31, 2017

Following on from our earlier blog ‘Beware the generational marketing gap in financial services’ we wanted to look at how targeting attitude over age can help financial marketers in a B2C world.

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Direct Mail

Direct mail to make a comeback in financial marketing

Posted by Louise Stevens on July 3, 2017

For the last 3 years or so I have been reading articles about direct mail (DM) having made a comeback. To be honest, it never went away, just email became a more instant and measurable way of communicating with clients and prospects.

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Beware the generational marketing gap in financial services

Posted by Louise Stevens on April 13, 2017

Whilst financial institutions spend huge amounts of time marketing to ‘Millennials’, we examine how to develop a marketing plan that spans generations.

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structured product brand

How to build a retail structured product brand

Posted by Louise Stevens on August 13, 2015

Our expertise and tips on how to build a strong and professional structured product brand to make sure you’ll stand out in the marketplace.

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retail structured products:people talking

Retail structured products: talking challenges, distribution and marketplace with Econumy’s Rob Reid

Posted by Mark Newton on March 24, 2015

Econumy’s Rob Reid talks to us about regulatory challenges and how to market retail structured products in today’s cash-rich, low-return environment.

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Secrets of structured products marketing - Talisman - compass needle pointing to the word strategy

The 5 secrets of structured products marketing

Posted by Mark Newton on December 9, 2014

The market in structured products has changed dramatically in the last 15 years. Talisman’s Mark Newton shares his tips to exploit the new opportunities.

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