Financial Services Marketing Blog

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Should financial services websites use off-the-shelf WordPress themes?

Posted by Richard Cowdery on May 7, 2018

Off-the-shelf WordPress themes can offer a quick and cheap way of building a web site, but is it a good idea to use them for your financial services site?

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How to explain the value of SEO in your financial marketing strategy and prove ROI

Posted by Hayley Dawson on April 9, 2018

Understand how to justify the value of SEO to your boss and how to prove ROI to get the green light on your financial marketing SEO budget.

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8 tips for Private Banks to increase their social engagement

Posted by Louise Stevens on April 2, 2018

Tips for private banks to use to increase social engagement, including which channels to use and the types of content to share on each.

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Five reasons why you should include video in your financial marketing strategy

Posted by Chris Monteith on March 19, 2018

The rise of video marketing is evident to everyone consuming content online. We take a look a five of the key reasons as to why you should consider the channel in your financial marketing strategy.

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Why SEO is important for your financial services website

Posted by Richard Cowdery on January 29, 2018

SEO is important and optimisation is the key to putting your business ahead. Here’s five reasons why you should pay attention to your financial website’s SEO.

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features for IFA websites

Top features for an IFA website

Posted by Richard Cowdery on November 13, 2017

Picking up the Yellow Pages, flicking through the contents and sliding your finger through the thousands of entries, trying to get a sense of which business can help you is long gone for most.

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Successful financial branding begins with company pillars

Posted by Jessica Sims on November 6, 2017

Dictionary definition of ‘Pillars: a tall vertical structure of stone, wood, or metal, used as a support for a building, or as an ornament or monument’.

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Video animation

Making the perfect financial services video animation

Posted by Kem Etele on October 23, 2017

As the popularity of video production continues to grow, more and more financial marketers are opting to use video animation as a way to market their services and client success stories.

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online display banner adverts

The pros and cons of different types of online display banner adverts

Posted by Russ Welch on October 2, 2017

Online display advertising, or more commonly known as display banner adverts, can be a lucrative platform for financial marketers.

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search engine short links

How do I get site links for my website?

Posted by Richard Cowdery on September 25, 2017

Site links are typically seen when Google returns results based on branded keywords. How can we increase our chances of being listed in this way?

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