Is your content mobile ready?

Kem Etele

Senior Account Manager

Posted on February 3, 2017

Responsive websites are now common place, but just because your website is responsive doesn’t mean your content is necessarily mobile ready. It’s not enough to watch your desktop content reorganise itself to a smaller display, thought needs to be given the how your visitors interact with your content.

Content for mobile

A mobile content strategy requires thorough planning. However we have compiled a short list of some of the most common mobile content mistakes as follows.

Errors to avoid include:

  • Use of pagination: Splitting content across multiple pages makes life more difficult for the mobile user. Consider scrolling instead of pagination. If pagination suites your content style, make sure users can swipe on mobile rather than having to click on tiny links
  • Reliance on large hero images: That large hero image may look great on desktop, but on mobile it could lack punch and take up too much space. Closely crop images around the focus, this will take up less space and display better on smaller screens
  • Use of PDFs: There’s nothing worse that viewing an A4 print document on a 5 inch screen. If it has important content for the visitor, get it onto the web page
  • Hiding key information: Put your key information towards the top of the page so your visitors don’t have to search for it. If it’s a long form article look to include a summary and quick links at the top of the page
  • Using too many popups: Limit the number of pop-ups used, this can be overly distracting for visitors and could result in your website being penalised by Google


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