HTML5 implementation – what it is and why it has big implications for your business


Jake Clegg-Reed

Digital Developer

Posted on September 29, 2015

HTML5 has been an internet standard for some years now and, along with CSS3, is now widely adopted by the majority of modern browsers and devices. But unless you’re a little web savvy, the chances are this won’t mean much to you. So what is the significance of HTML5 for your organisation?

With a big shift in technology use in the last year or two, particularly the steep increase in mobile internet and app use, HTML5 implementation has never been more important. It’s a term you’ll start to hear more often, especially when reviewing your website, your web apps, email bulletins, or, indeed, any way your business uses the web today.

Knowing what HTML5 is and why it matters will help you make better tech and marketing decisions, and bolster your business for the future.

What is HTML5?

HTML is a standardised markup language, making sure all our various machines can talk to each other in an attempt to unify our online experiences. Invented in 1990, it’s undergone many changes and evolutions since, and HTML5 is the newest, approved version.

Designed to work in harmony with two other languages – CSS and Javascript, a style sheet and programming language, respectively – HTML5 has been created to help websites do more, based on how we expect and would like websites to behave. It makes it easier to create websites that enhance user experience, and, perhaps most significantly, has been designed to work with the changing ways we access and use the internet in the first place.

Why it matters

HTML5 is the standard benchmark

The thing about new technology is that once it becomes standard usage, the gap between it and its outdated predecessors becomes more and more obvious. Not only is HTML5 the language developers will insist on using if you’re planning anything new, it’s the language that will be busily populating the web with websites that users will increasingly view as standard. If you don’t use it, it’s going to show. So, if you don’t want to be a dinosaur, it’s time to update.

HTML5 makes it easier to achieve that wow factor

Used in combination with another advanced language – CSS3 – HTML5 is making it easier to design websites and web apps with lots of good-looking effects built in, using just a few lines of code.

In the past, visual features like animations, transition effects, rounded corners, or shadows had to be added to the page from external sources, like image files or plug-ins. But HTML5, CSS3 and JavaScript let you integrate visual features into the bare bones quickly and simply. Because they’re not bogged down with resource-heavy add-ons like Flash, pages load and respond faster, and users are far more likely to come away feeling impressed and satisfied.

What’s more, the new ease of visual effect creation means development projects are much cheaper to implement – great news for you because it means keeping up with this technology is very achievable.

HTML5 unifies and enhances user experience

Part of the charm of HTML5 is that it’s designed to act as a bridging language. Rather than having to develop desktop websites one way, mobile websites another way, email templates and apps another way still, HTML5 finally provides one ring to rule them all. It works on all modern browsers and devices, anywhere.

This means that designing a multi-platform web presence is much, much simpler: something that’s increasingly crucial for businesses. Internet experience doesn’t just happen through desktop web browsing these days. Users increasingly switch between devices and platforms to connect with you. A user may start by opening an email on their phone, switch to desktop, then later prefer to browse or use an app on their tablet.

Businesses need to keep user experience across platforms and devices consistent, satisfying to engage with and relevant. Arming your platforms with HTML5 makes this possible.

How to take advantage

Here are four things you business could do today to start benefitting from HTML5:

1. Review your website

Even if your website is only a few years old, it’s worth checking to see if yours measures up to modern standards. With great web development more affordable than ever before, there’s no need to be daunted by a need to improve. Our checklist should give you a good place to start.

2. Start designing with mobile in mind

HTML5 is the language behind mobile-friendly user experiences. Ignore this one at your peril – it’s the future of web use, and you’ll alienate a big chunk of potential clients if you dismiss it. We’ve published guides on mobile-friendly websites and great email design that can help.

3. Think about app development

HTML5 makes it easier than ever before to design mobile applications simply and cheaply. Don’t think apps are relevant to a corporate business? Think again. Here’s how apps could help you develop your digital potential.

4. Change your web browser

It’s not just your users’ web experience that can benefit from HTML5; it’s yours too! Although HTML5 looks good on all modern browsers, there’s still one browser that gets in the way of user experience at every turn. If you’re still using anything less than Internet Explorer 10, read our reasons why you should be switching.

Like it or not, a robust, skilled, multi-platform digital presence is essential for the growth of any business in the modern market. It’s not just geek talk – by embracing the potential of HTML5, you’re creating the foundations for a futureproofed business and brand that is going to be able to catch the attention of discerning, busy audiences.

You don’t need to do it alone though. If all this feels like an unnavigable minefield, Talisman can walk you through it. Give us a call and we can help.