Financial Services Marketing Blog

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Why SEO is important for your financial services website

Posted by Richard Cowdery on January 29, 2018

SEO is important and optimisation is the key to putting your business ahead. Here’s five reasons why you should pay attention to your financial website’s SEO.

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Why machine learning will be the next big disruptor in B2B marketing

Posted by Hayley Dawson on January 22, 2018

Discover the opportunities that machine learning provides for B2B marketers and understand why machines are taking over human process in the workplace.

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Why do so many financial companies create a logo and not a brand?

Posted by Louise Stevens on January 15, 2018

In this blog, we look at why so many financial organisations end up with a logo and not a brand and share some tips on what should be included to make a great financial brand.

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Discovering your financial brand’s tone of voice

Posted by Jessica Sims on January 8, 2018

In our latest blog, we share our tips on how a financial company can create a tone of voice that reflects their company’s values and how to combine them with your brand archetype.

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The Top 5 Presentation Tools in Financial Marketing

Posted by Paul Brand on December 28, 2017

We highlight the advantages and disadvantages of the top 5 presentation tools used within financial marketing.

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Building trust through your financial brand’s tone of voice

Posted by Jessica Sims on December 18, 2017

We discuss the power of language in financial marketing and explore how establishing a consistent tone of voice can build consumer trust.

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The benefit of brand characteristics in financial marketing

Posted by Jessica Sims on December 11, 2017

We discuss how financial companies can identify their brand archetypes; enhancing their marketing through trait relatability.

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Financial audience signals and contextual targeting

Posted by Hayley Dawson on December 4, 2017

Audience signals address the pitfalls of static promotion and allows your financial marketing to be more precise through the use of contextual targeting tools.

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How financial brands can influence using social proof

Posted by Kem Etele on November 27, 2017

Social proof can help financial brands influence our behaviour through unconscious suggestions.

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Top features for an IFA website

Posted by Richard Cowdery on November 13, 2017

Picking up the Yellow Pages, flicking through the contents and sliding your finger through the thousands of entries, trying to get a sense of which business can help you is long gone for most.

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