Financial Services Marketing Blog

Digital password

Why conversational commerce may be the future for financial services

Posted by Bridgette Ellis on June 19, 2017

As time goes on and technology becomes more advanced, we speak briefly on conversational commerce and ask the question, is there a place for this trend in financial services?

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How to create a converging content marketing strategy

Posted by Hayley Dawson on June 9, 2017

With so many consumers participating in the content creation and distribution processes, the distinction between who ‘authors’ content and who ‘publishes’ it is becoming increasingly unclear and complex. Paid, owned and earned media simply categorises these different forms of content. Paid media Paid media is the content you pay someone else to publish. You own […]

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Ensuring your financial brand is properly integrated

Ensuring your financial brand is properly integrated

Posted by Jessica Sims on June 2, 2017

A brand differentiates you from your competitors; it communicates your company’s values, purpose and capabilities; it’s a method of shaping where and how your company sits within the minds of its customers.

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Implement a digital marketing strategy

How to decide on and implement a digital marketing strategy

Posted by Hayley Dawson on May 26, 2017

A digital marketing campaign can take months to plan, even longer to implement and can consume a huge proportion of your marketing budget. But, it’s the 21st century and everyone is digitally active so it’s worth it, right? Not without a Digital Marketing and Measurement Model (DMMM) in place.

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Simplifying display advertising with Google Responsive Ads

Posted by David Rushton on May 19, 2017

The use of ad networks (such as the Google Display Network) has become commonplace within financial marketing over the last few years. Marketers can easily locate websites that their audience visits, place ads on these websites and tightly control their budget. The Google Display Network makes this process simple.

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The opportunity presented by GDPR

Posted by Bridgette Ellis on May 12, 2017

The mention of GDPR may make financial marketers feel a little uneasy, but does GDPR present an opportunity to build a list of highly engaged prospects?

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Mobile ad blockers – is it time to re-think financial digital marketing strategies?

Posted by David Rushton on May 5, 2017

With ad blockers affecting up to 60% of all online ads, is it time to move towards a more balanced financial digital marketing strategy?

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Hero, hub and hygiene – content for different stages of the customer journey

Posted by Hayley Dawson on April 28, 2017

The content marketing matrix illustrates how different types of content can play a role in the customer journey. It can help ensure that your content drives customers towards a goal, appealing to them on both a rational and emotional level as you guide them along the path to purchase.

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Spot the bank

Posted by Alessandro Mazzetti on April 21, 2017

How quickly can you identify a bank from a slice of its logo? Just to make things a little more difficult all these logos are rendered in black and white.

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Is there a place for humour in financial marketing?

Posted by Jessica Sims on April 19, 2017

We take a look at how humour can be used in financial marketing as a way to engage with prospects on a more human level.

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