Posted on July 10, 2017
Like all company branding the power of colour in communication shouldn’t be underestimated. We subconsciously recognise colours and interpret their values, which offers financial companies a means of indirectly strengthening their brand message through visual identity and marketing.
For example, have you ever asked yourself why Lloyds associated themselves with the colour green? In the UK, the colour green represents growth and connectivity. Therefore, this brand colour helps Lloyds convey the growth of customer capital and their commitment to understanding their customers’ needs.
You can see this in their advertising, the colour green playing a dominant role in brand recognition and message anchoring.
What do other colours signify in branding?
Red – Power and determination
Yellow – Happiness
Blue – Trust
Purple – Nobility
Gray – Intelligence
White – Moral
Black – Sophistication
Finally, the next time you are tasked with a marketing campaign, ask yourself: What does our brand colour communicate and how can we leverage this to create an effective marketing visual that strengthens our branding values?