Screen design, is the new print design

Adobe Experience Design

Sarah Sullivan

Creative Artworker

Posted on September 18, 2017

We’ve all seen the shift from print to digital marketing over the last 15 years, but design software has been a little slow to pick up on this change. Historically, design for digital was a long process, developing wireframes and user journeys. Then moving to flat design, followed by build and possibly redesign as the elements don’t work quite as you would have liked.

Things have moved on with the launch of Adobe XD (Experience Design). Although still in Beta testing, we’ve had great success using it!

What is Adobe XD?

Design. Prototype. Share. All in one.

This software allows you to visualise websites or apps without code. Its user interface is very similar to that of InDesign, making it a dream for designers to use.

From the outlook of a designer this could be a valuable tool to help aid communication of ideas. After visualising your flat artboards you can add your interactions and wireframing. Then share this simple working prototype online via Adobe. Once your working prototype is published on Adobe, you are able collaborate with your team. Sharing the design in its usual environment and gaining the whole user experience. Which allows you to get that valuable user feedback.

From a client perspective it will allow us to give them an interactive demo of the site whilst it is still in design stage. Which means our digital development process can be more agile than before.


Here’s a video giving an insight into the software and how other designers and teams are using it in their design process: http://www.adobe.com/uk/products/experience-design.html#experience-design-marquee-video

I really liked Adobe XD as an application and visual prototyping tool, and I can’t wait to see what it brings when it becomes a full version. This is definitely a piece of software to watch out for in the future.

Take a look at the software yourself and see what you think: http://www.adobe.com/uk/products/experience-design.html

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