Spot the bank

Alessandro Mazzetti

Senior Creative

Posted on April 21, 2017

How quickly can you identify a bank from a slice of its logo?

Colour plays a huge part in our ability to recognise a brand, so just to make things more difficult all these logos are rendered in black and white.

Logo 1


UBS was originally an abbreviation for the Union Bank of Switzerland, but it ceased to be so after its merger with Swiss Bank Corporation in 1998. The three keys in the logo originate from SBC’s original values of confidence, security, and discretion.

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