Social promotion and brand awareness for new service.
When Banque Transatlantique London Branch (BTLB) launched their new Discretionary Investment Management service they approached Talisman to provide support for its promotion.
Our activity was focused on designing a comprehensive yet elegant brochure and promoting its download on LinkedIn. We also concentrated on increasing brand awareness of BTLB in the UK market as well as expanding their reach on the social platform.
Our key KPIs for this activity were to achieve 20 clicks and 1,000 impressions per day over a 14 day period.
After completing extensive target market group research and analysis, we identified our audience segments based on a careful selection of individuals using shared demographics and complex geo-targeting matched back to the clients’ already established database.
Despite being the fifth largest bank in France, a key challenge we had to overcome was a lack of awareness of the BTLB brand amongst our carefully selected, international audience. Our brochure design not only needed to showcase the BTLB brand but demonstrate both their offering and accessibility to an international audience. This included creative concepts, supporting messages and CTA’s as well as developing unique iconography to help drive engagement.
After the initial 14 day period of the campaign, we exceeded our targets, achieving a total of 30,000 unique impressions and 91 brochure downloads as well a significant increase in traffic to the website.