When Banque Transatlantique London Branch (BTLB) launched their new Discretionary Investment Management service they approached Talisman to provide support for its promotion.
Despite being the fifth largest bank in France, a key challenge we had to overcome was a lack of awareness of the BTLB brand amongst the UK target audience. Our approach was focussed on copywriting and designing a comprehensive, yet elegant brochure that showcased the BTLB brand and their offering. This included creative concepts, supporting messages and CTA’s as well as developing unique iconography to help drive engagement.
The strategy involved promoting the brochure through LinkedIn sponsored content as well as expanding their reach on the social platform. We utilised the extensive targeting available on LinkedIn, ensuring the brochure was delivered to BTLB’s desired audience of C-level executives, predominately in the financial services industry in 7 of the top 10 UK cities.
Our key KPIs for this activity were to achieve 20 clicks and 1,000 impressions per day, over a 14 day period. During the campaign we achieved the desired click and generated over 33,000 impressions.
After the initial 14 day period of the campaign, we exceeded our targets, achieving a total of 30,000 unique impressions and 91 brochure downloads as well a significant increase in traffic to the website.