Already an established Private Bank in France and mainland Europe, in 2016 Banque Transatlantique opened its first UK branch in London. With little UK awareness, the Bank came to Talisman in search of a strategy and plan to strengthen their UK presence.
Targeting high-net-worth individuals and French ex-pats, Banque Transatlantique wanted a marketing strategy that would capitalise on their overseas authority and the heritage of the business. As a result, our proposed plan drew on their unique selling point of ‘life-long service built on trust’.
We developed a new website, fully optimised for search. Search rankings and traffic were improved through an ongoing content strategy and social media activity.
With the website as Banque Transatlantique’s main marketing tool, we focused on:
User journey – creating a simple, effective user experience for each customer segment, whether an existing client or a potential new one.
Easy future edits – we built the website in WordPress, allowing Banque Transatlantique to update the site themselves with new offerings and insights.
Design – the clean design approach reflected the aspirations of high-net-worth individuals and young entrepreneurs, whilst remaining true to the brand’s heritage.
Optimisation – an SEO strategy was needed to generate leads. Keyword research was based on carefully crafted audience personas.
Straight-talking content – we wrote all the content for the site, developing a tone of voice for the UK brand.