A B2C integrated digital marketing strategy for a new online trading company.
Already an established trading company in China, we partnered with Formax Prime to support their UK and European launch, developing a brand position and identity, alongside an integrated digital marketing strategy to increase brand awareness and generate leads.
With industry leaders spending millions annually on Out of Home advertising and PPC we knew we were entering into a competitive and potentially costly market. We developed an integrated marketing strategy, that would generate and convert new leads, increase brand awareness and most importantly was measurable.
We focused on two key areas for launch; developing a new website that would entice and convert prospects, with ‘sticky’ content to keep them coming back; and a lead generation strategy that could grow over time and prove ROI.
At the front of our decision making process was the importance of achieving a simple and effective user journey designed to maximise conversion.
Requiring a scalable and measurable plan to prove ROI, we designed a launch approach that allowed for easy measurability.
Personas covered all stages of the buyer’s journey, targeting both new and experienced traders, with a tailored communication approach for each. Other channels included:
The first month of activity saw a 370% increase in website traffic, 106% increase in returning visitors, hitting our live account and demo account sign up requirements alongside getting 45 new contacts to download guides.