Positioning Investec Saving’s products as ‘best-in-class’ through a research and case study driven campaign.
Recommended to the Investec Savings team by their colleagues in Treasury, we were asked to create a cotent campaign to position the company’s products as ‘best-in class’.
The ‘Link’ campaign we developed involves the production and presentation of engaging content which positions Investec Savings as sector thought leaders.
With focus placed on strengthening consumer loyalty, we know that the success of this campaign rests in the quality of the research. Managing content design and production, we generate content topics, copy and visuals that sit under the categories of Economics, Savings and Finance and beyond. Through case study examples and research, we continuously refresh the campaign on a quarterly bases.
Executed as a tri-fold direct-mail brochure, image selection is essential in the role of grabbing the reader’s attention and encouraging visits to specific-article related landing pages. A letter and a tear off slip always supports the mailing, with the purpose of encouraging email sign-ups ahead of GDPR.