Creating a visual identity for an expanding CPD training programme

Investec IFA training pack

Creating a new visual identity for an IFA training programme

Since 2007 we have helped Investec setup and maintain their structured products marketing in the UK. In this time we have had the opportunity to work on a number of programmes and initiatives that have helped grow their market share.

One such example is the CPD programme, which offers IFAs continued professional development through online, on-phone and in-person training. With the programme launching in January 2016 amongst a growingly competitive B2B training market, Investec tasked us with creating a visual identity that would signify the growth opportunities available to IFAs – whilst still being recognisable alongside the long developed structured products brand.

Branching out

Our design team therefore created a logo best described as an education tree. Including the Investec colour palette and related icons, it simply communicated the educational aspect of the training in a visually appealing format that could be used across online, advertising and print. Alongside the logo we also provided a suite of assets that could be used on an individual basis to signify the different stages of the training – online, on-phone and in-person.

Sign up

Launching Investec’s CPD programme across a host of channels, in the first three months over six hundred IFAs registered, 23% of which were new contacts.