Since 2007 we have helped Investec setup and maintain their structured products marketing in the UK. In this time we have had the opportunity to work on a number of programmes and initiatives that have helped grow their market share.
One such example is the CPD programme, which offers IFAs continued professional development through online, on-phone and in-person training. With the programme launching in January 2016 amongst a growingly competitive B2B training market, Investec tasked us with creating a visual identity that would signify the growth opportunities available to IFAs – whilst still being recognisable alongside the long developed structured products brand.
Our design team therefore created a logo best described as an education tree. Including the Investec colour palette and related icons, it simply communicated the educational aspect of the training in a visually appealing format that could be used across online, advertising and print. Alongside the logo we also provided a suite of assets that could be used on an individual basis to signify the different stages of the training – online, on-phone and in-person.
Launching Investec’s CPD programme across a host of channels, in the first three months over six hundred IFAs registered, 23% of which were new contacts.