Understanding our clients’ business and market is a key focus here at Talisman. It’s critical to helping brands discover their unique selling point, setting them apart from competitors.
Whilst stock markets were volatile, and the Brexit vote and US elections were looming, we identified the potential appeal of Investec’s FTSE 100 Defensive Kick-Out Plan to invstors, which offered significant upside potential as well as downside protection.
Talisman has been marketing Structured Products since 2001 and this experience helped us develop a range of the concepts based on the theme of balancing security and uncertainty. The successful campaign was titled, ‘All-terrain investment vehicle.’
Producing an advertising campaign which would endure the length of the product offering and maintain investor interest was important to us. We produced a range of deliverables under the overarching concept and a follow-on headline of, ‘Stay on track across all terrain’.
Following the campaign, Investec saw a 13% brand search increase, 400 new calls from IFAs and an uplift in product sales.