Launching Investec Structured Products into the UK market.
Since 2001, Talisman had been working on the marketing of retail structured products for the likes of Abbey, Barclays, Credit Suisse, GE Life and others, when we were approached in 2007 by Investec to support their entry into the market. They were committed to a long-term plan to secure a significant share of this growing market.
During a 6 months preparatory period we developed the marketing and distribution strategy for the launch, as well as the copy, design and production of product literature. We designed and built a dedicated website and implemented a direct marketing and advertising plan to promote the new products to UK intermediaries.
Investec’s plan was to introduce a range of up to 12 new products every 6 weeks, covering a wide range of income, growth and capital protection requirements, requiring a continuos programme of literature, communications and website updates. To achieve this in a timely fashion requires meticulous planning and highly organised processes.
Within the first year since initial launch, Investec achieved market-leading status and since then has been voted Best Structured Products Provider 21 times by 7 different industry bodies.
As of April 2018 we have supported Investec with 82 successive launches. The market has shifted and changed massively over this period and this requires us continuously to review our strategy, designs and production processes, helping Investec to stay ahead of their competition.
In the past 16 years we have helped launch over 1,000 products for Abbey, Cater Allen, Barclays, Scottish Widows, GE Life, Bradford and Bingley, Investec and others.