J.P. Morgan

Compelling design within a consistent global identity.

JP Morgan Asia publication

Financial services design

The development and application of a new identity requires creativity, production capability and strong project management. Talisman has been working for J.P. Morgan for over 10 years and in that time, we’ve seen three significant revisions to their visual identity in nine years

We came recommended

Supporting clients can often lead to recommendations and this was the case with J.P. Morgan. Introduced to the company through an existing client, we work across the scope of their marketing deliverables, controlling brand consistency and setting creative standards.

JP Morgan capabilities publications

The strength of consistency

Our response to identity change has always been to simplify the process through designed of online and offline templates, purposely created to be easily adjustable to various languages and messaging.

Our list for brand design and production is extensive – involving event promotional activity and campaigns, microsites, corporate brochures and thought leadership white-papers. What has remained consistent is continuous high creative standards, seeking always to deliver on brand and on time.

A trusted advisor

Involved in the development of J.P. Morgan brand guidelines and working with teams in London, New York and Hong Kong, we were recommended to other internal departments including Treasury Services, Global Corporate Bank, Standard Charted Bank in Singapore and Deutsche Bank in London.

JP Morgan display panels