Creative and messaging for a campaign targeting Financial Advisers.
JUST was formed through the merger of two established companies, Just Retirement Group and Partnership Assurance. As a result of our longstanding relationship with Partnership Assurance, we were recommended to JUST as a trusted and financially knowledgeable agency.
JUST asked us to create and produce a Care Advice pack for financial advisers, explaining why care was a key issue for them and their clients, and positioning JUST at the forefront of the Care Advice industry.
Care for the elderly is a sensitive subject. We approached the brief from the perspective of IFAs and their customers, drawing on the needs of both.
The pack would be promoted across multiple channels, including direct mail, email, social media and at events.
The concept we developed was based upon JUST’s caregiving ethos, using the double meaning of the word ‘just.’ We considered the ‘Just approach’ to be measured, trusting, knowledgeable, honest and supportive.
This project involved all parts of the Talisman team, incorporating copy writing, design, image production, artwork and ultimately print and fulfilment.
The concept and brochure were just parts of a complete package including flyers, direct mail pack and sales aids, all conceived and executed by Talisman.