Hard-working websites aim to attract, convert and delight prospects

Mariana website shown on tablet

Financial services website build

Having only recently developed a new brand identity for Mariana, we were required to redesign and build their website. Their  existing site had grown over time and was not easy to use and didn’t contain any engaging content. The site needed to provide sales leads and a return on investment for the client.

Transforming a website into a sales tool

We built a new responsive website that is easily accessible for
advisers and investors. We went through an extensive scoping process with the client, working out what content needed to be carried over and what new content and services could be added. Their site structure needed to be reviewed to showcase the 3 core service areas of Capital Markets, Investment Solutions and Asset Management, with a clear navigation taking people off to the individual websites.

We chose WordPress as the Content Management System (CMS), to ensure a quick and easy page creation process and a user-friendly system for future amendments. We also wrote a bespoke upload process to allow them to supply daily product Valuations, something no other provider currently offers.

Mariana home page Mariana EIS web page
Mariana product web page

Content methodology

In order to ensure a return on investment and to make their website a powerful sales tool, we also developed an inbound and content marketing strategy using Pardot and Salesforce. The site captures user data and marketing preferences to increase sales leads, offering bespoke blogs and whitepapers for download. It is also optimised for search, ensuring they appear high in Google search without needing to pay for it.

It is all about the returns

Mariana saw 23% increase in site traffic, generating 300 new high-value leads within six months.