Hard-working websites aim to attract, convert and delight prospects.
We understand the value of content production and its role in attracting and converting prospects and then continuously engaging clients. The key to all of this is bespoke content for each stage of the buyer’s journey.
Having developed a new retail-facing brand, Mariana recognised the need for a new website with a design that showcases its new identity and functionality that formed a powerful marketing tool.
Targeting Asset Managers, Brokers and Financial Advisers, we advised Mariana to incorporate three separate user journeys, each one navigating to an audience specific microsite.
In order to achieve the objective of increasing site traffic, we ensured that the website was optimised for organic search through the use of keywords.
As one component of a larger inbound marketing strategy, we started a content marketing process as a tactic to convert visitors into leads, capturing user data through the offering of valuable downloadable content.
Delivering a fully responsive website, we also built a Content Management System facilitating the adding of new content.
Mariana saw 23% increase in site traffic, generating 300 new high-value leads within six months.