Developing a more accessible and appealing retail brand for Mariana.
With clients offering a range of products for different target groups, a company will have to draw on alternative brand characteristics to demonstrate their relevance.
We advised Mariana on how to maintain their existing brand recognition and authority, whilst also repositioning them for new retail market by bringing other brand characteristics to the fore.
Through the design process we deconstructed the brand to its basic design principles, exploring the meaning behind the brand’s current representation.
Out visual proposals involved an overarching coral theme, developing the original brand’s use of the Mariana trench.
As a visual tactic to help prospects see the company as more friendly and approachable, we:
Wanting to broaden their investment solutions, Mariana introduced a retail-facing suite of Tax Efficient Investment products. Tapping into this market required a new approach, one that was relevant to the end-user.
Our visual identity enabled the client to launch the product range with maximum impact, positioning the company as approachable in the minds of end users.