Mitsubishi UFJ Fund Services is part of the wider MUFG family, a Japanese investment bank with numerous subsidiaries and entities in many banking sectors.
As these businesses continued to grow, the need arose for a united brand that would help MUFG differentiate itself in a competitive and challenging industry.
From here, the MUFG Investor Services brand was born, summarised by their tagline “One trusted partner for the global investment industry.”
Our brief was to plan, write, design and build a new responsive website that presented all of their solutions and products.
Considering a user’s journey, we combined our marketing strategy skills with our production capabilities, creating wireframes, website visuals and content.
Synchronised with the recent introduction of the new MUFG Investor Services brand, imagery was carefully selected to highlight the clients presence in key international hubs including London, Tokyo and New York.
New site sections, such as Insight & Media, were developed to showcase the latest thinking from the Investor Services Group and begin to position the brand as thought leaders.
Vishal Desai, Senior Global Marketing Manager, MUFG – “Talisman’s well-honed processes, with creative agility, ensured that the project ran smoothly, providing us a fully responsive digital platform that is now a key element of our global marketing activities”.