Design of branded literature for a new consumer finance division of Santander

Santander mission posters

Financial services literature design

As a business grows, it is common for subdivisions to arise, as was the case with Santander Consumer Finance. Designing new literature for the division required a balance between finding its particular identity or proposition whilst making sure it sat coherently within the overall Santander identity.

Remaining relevant

Literature for the division’s new finance options needed to be distinctive and but within the parameters of the wider Santander brand that stands for internationality, leadership and strength.

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