Generating leads through social connectivity

Somerset Equipment Finance on mobile

Building social connections

Building a social network of contacts is a vital step on the road to developing a strong brand presence and greater awareness of your services.

Somerset Equipment Finance UK (Ltd) had a clear idea of what they wanted to communicate to a select audience of manufacturers and educational establishments within the UK market. They required assistance from a specialist agency to help refine their message, and ensure that it spoke to their audience at the right time, and in the right way.

Brand awareness and lead generation

As a creative marketing agency specialising in the financial services industry, Talisman was able to apply knowledge of the asset finance sector as well as an in-depth understanding of the client and their audience, to develop messaging and a strategy focused on brand promotion and lead generation through LinkedIn advertising.

Somerset Equipment Finance on LinkedIn

Our approach

We identified the four target groups to focus the campaign around and went on to develop personalised messaging to communicate with each group. Using LinkedIn’s precise targeting, we set up both paid and organic campaigns to drive traffic to personalised landing pages, with the option for leads to contact the client directly.

The results

We maintained a good level of engagement through all LinkedIn activity generating a 60% – 65% CTR with InMail communications and between 1 – 3 new enquiries per month.