A new brand and website to develop the Solutus competitive advantage

Solutus brand guidelines preview
Solutus brand meeting Solutus full-spectrum logo

Financial services brand identity

New to the industry just 5 years previously, but having established themselves with key clients, now was the time for Solutus to reassess their position and bring their brand and visual identity in-line with their values and ethos.

Solutus sought an agency with creative and strategic capabilities, as well as solid financial sector knowledge.

Value based brand

Through competitor research and group discussions with key stakeholders, we helped Solutus develop core brand pillars and a clear value proposition, ultimately expressed in the tagline ‘Freedom to Innovate’.

From this base, we developed a new visual identity and tone of voice, which stood out distinctively from their larger competitors, providing a clear point of difference for their target audience and ultimately re-launching them into the market.

Solutus website shown on tablet

The launch

Having established the visual identity, we undertook the process of scoping, writing and designing their new website. The site was developed to be responsive, allowing it to be viewed across a range of desktop, mobile and tablet devices. A Content Management System was implemented allowing them to make updates quickly and easily.

The website required a secure area for their clients to access confidential documentation and we developed a secure user login portal to allow content to be easily shared.

The website has been optimised for search and is now easier to navigate. The new Solutus brand was also set-up across multiple templates including, emails, advertising, brochures, presentations and corporate stationery.

Solutus personnel
Solutus brochure exmaple