Tungsten were looking to launch their new Analytics platform to Mid-Market Businesses and needed a simple and effective way to communicate the benefits of such a platform to C-Suite clients and prospects.
With 80% of content set to be video by 2021, integrating video content into their marketing and communications plan would help to simplify a relatively complicated topic and deliver the key benefits to the client in an easy to understand way.
Working closely with the client, we defined the core benefits of the Analytics platform for their clients, developing our messaging through storyboards. We selected video animation as the best delivery method as we could explain how the platform works without having to use long prose.
Once we had produced the final cut, the video was utilised at Events, on the website, in presentations, social media and in email communications with clients. Since the video went live it has had over 2,100 views on Youtube.