The key to effective branding is values

A white shelf full of books with a focus on a book on the topic of branding in financial services.

Branding for the financial services sector

A successful brand effortlessly communicates a company’s values and services.

Whether a client is new to the market or needs development of a new brand position, we provide informed recommendations based on competitor analysis, market research and industry knowledge.

We develop brand pillars that inform the brand positioning and consider each aspect of a brand’s visual and verbal language to create a meaningful Value Proposition. We create visual identities that embody a company’s character, exploring:

  • Brand strategy
  • Brand positioning
  • Value proposition/message to market
  • Brand identity design
  • Rebranding/brand refresh
  • Tone of voice

We help brands come to life through marketing collateral, creating a consistent brand experience across stationery, presentations, brochures, emails and websites.

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