A visual resource developed to help financial services companies who are considering undertaking a branding project

A visual resource developed to help financial services companies who are considering undertaking a branding project

In developing this resource we have collated the logos of the world’s top 50 financial companies, as measured by total assets (source: S&P Global Market Intelligence Report 2017). We then break them down by various stylistic attributes in order to identify trends across the sector including:

  • Use of colour
  • Approaches to typography
  • The use of optical effects
  • Types of icons or symbols

Whether you’re looking to develop a completely new visual identity or refresh an existing one to better express the benefits of your business, an understanding of the visual trends across the sector will provide the basis for more informed decision making.

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